From trade promotion management to increasing sales effectiveness, consumer goods leaders choose us to help them work better and work differently. Whether it's supply chain management or social media analytics, CIT is redefining the way consumer goods companies benefit from global services.
Complex consumer habits, new cultural influences of global markets and rapidly changing technological preferences are reshaping products and business models in the Consumer Goods industry. Organizations in this space are busy reaching out to the Millennial and the Baby Boomers while grappling with a world of changing brand loyalties, cross-channel conflicts and digital influences.
CIT's Consumer Goods business for B2B and B2C organizations provides products and services that:
Our expertise ensures agility and responsiveness to changing market, product, consumer, technology and regulatory needs.